Project Outline

Polamar is a family owned and run 3* hotel and restaurant in the province of Alicante, in the Mediterranean coast of Spain.

The role

I was engaged to redesign the company's outdated site and to establish a SEO marketing strategy. The client needed a system that would allow customers to make online bookings. Within 3 months of launching the site it reached #1 in Google's unpaid results for the search terms "hotel in Santa Pola" in both English and Spanish languages.

Polamar website: before and after

polamar.com website in 2002

Project Info

  • Client: Hotel Restaurante Polamar
  • Engagement Partner: Directly by client
  • Job title: Site Designer / Webmaster
  • Date: 2004-2007
  • Technologies: XHTML, CSS, Javascript
  • Lessons learnt: Achieving top ranks in Google is an ongoing process. External links to a website using "free" directory listings lower the ranking position of a website in leading search engines.